War Room Logistics collects data for its survey research using an automated polling methodology.
The automated polling process is identical to that of more traditional polling methodologies that make use of live callers, through phone banks and operator-assisted technology. War Room Logistics, however, relies on a single, digitally recorded voice to administer the questions.
The use of automated technology ensures that every respondent hears the exact same question from the exact same voice, asked with the exact same inflection, emphasis, and tone every time. This guarantees accuracy of analysis over time for tracking surveys, such as those in The Vault.
The first step in any survey project is to design the study. Most automated surveys involve 10 to 20 questions.
To maximize response frequency, calls are placed between 5PM and 9PM local time during the week, between 11AM and 6PM local time on Saturdays, and between 2PM and 9PM local time on Sundays
Following the survey design, the questions are digitally recorded. They are then administered, using a calling program, to randomly selected phone numbers within your desired survey universe. Respondents answer the questions using the keypad on their telephones. We can also ask open-ended questions and later transcribe the recorded responses, if a project requires it. The calling program ensures appropriate geographic representation.
After the calls are completed, the raw data is processed through a weighting program to guarantee that the demographic information of the respondents, such as age, race, gender, and political party matches that of the overall population.